What types of Viber Business Messages can I send?

There are 2 types of messages available:

  • Transactional: messages containing information on balance updates, delivery status, or other non-promotional information; a transactional message’s goal is to deliver valuable information to the user, avoiding any form of advertising. These messages should include plain text or hyperlinks (also added as plain text).
  • Promotional: messages intended to promote new products and inform customers about discounts or special offers. In other words – messages that motivate customers to make a purchase. Such messages may contain emojis, as well as an image and/or a button.